Betandgame’s accounts transferred to JAXX UK
Feb 20 at 3:03pm by Mike
The U.K. customers of the online gaming company BetAndGame are being transferred to JAXX UK Ltd in a deal that includes all current deposits and outstanding bets on more than 17,000 individual accounts.
The deal ends several weeks of speculation regarding the future of BetAndgame which is the operating brand of B&G International plc, a U.K. licensed bookmaker that was launched in 2003. All customers will be moved to JAXX which is owned and operated by JAXX UK Ltd. which in turn is the U.K. based division of FLUXX AG, a leading German gaming and lottery company.
Mark Irvine, Managing Director of JAXX UK Ltd announced, “We have negotiated a deal with the directors of B&G International plc that will protect the interests of all its BetAndGame members, ensuring that their deposits and outstanding bets are totally safeguarded, with membership transferring to JAXX. BetAndGame was a well regarded brand and we are very pleased to have completed this agreement, which is also a significant boost to the membership of JAXX in the UK and European markets”.
Ever since its launch in 2007, JAXX UK has expanded rapidly thanks to its intuitive design, innovative betting options and a series of strategic partnership agreements with AOL UK, Lycos UK and Newcastle United, amongst others.
Former BetAndGame members will now enjoy bets compiled by a London based team as well as qualifying for membership of the innovate JAXX Club which offers reward points for every transaction made on the site, win or lose.
Mark Irvine added, “This is not a takeover of the betandgame.com brand or of B&G International plc, which remains under the control of its existing shareholders,” added Mark. “The primary objective has been the retention of an established membership portfolio, ensuring peace of mind to customers and safeguarding their monies. No staff members or proprietary betting technology are included in the deal”.
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